Sportsnet
Redesigns, widgets, modules, score pages, and more
Sportsnet is one of Canada’s leading online sports destinations. In 2020, 10.7 million Canadians tuned in to Sportsnet on a single weekend, connecting with 29% of the Canadian population.
My design impact on the Sportsnet online platform unified the evolving visual language, brought utility and clarity to high-traffic statistics pages, and ultimately drove audience growth, including a streaming content increase of 250% from 2019 to 2021.
4.28 Million
Monthly unique visitors, 2016
2.6 Billion
Minutes streamed, 2021
250%
Growth in number of streams, 2019-2021
ROLE
Product Designer
TIMELINE
2019 - 2020
TOOLS
Adobe XD, Figma
PLATFORM
Responsive web
ORGANIZATION
Sportsnet
Game Pages: Football, Soccer, Hockey
I redesigned game pages for major sports in pre-game, live, and post-game states, adding advanced stats and play-by-play updates, while prioritizing consistency and information hierarchy.
New look and feel
Responsive
Advanced stats
Audio Player
Leaning on the existing design language of the platform, I redesigned the in-line audio player, which plays podcasts and other audio content without leaving the page.
Responsive design
Uses existing design language
Lighter and more minimalistic UI
New Login
To solve our high-friction, outdated authentication experience, I designed a responsive, tabbed modal that unified "Sign In" and "Sign Up" side-by-side.
Based on competitive benchmarking and usage stats, I stripped out redundant mandatory fields and introduced tiered social logins, elevating Google and Facebook as primary login methods.
I also integrated a persistent value proposition panel alongside the form, which testing showed was crucial for preventing drop-off among infrequent users.
Impact
In 2016, Sportsnet was reporting approximately 4.5 million monthly unique visitors. Based on Rogers-published anchor points and third-party traffic tools, that figure is estimated to have grown to roughly 8–10 million monthly unique visitors by 2024–2025.
Sources: Rogers Media press release (2016); Rogers Sports & Media Full Stream Ahead Report (2021); third-party traffic estimates via Semrush/Similarweb.